• Digital Business Strategy
  Our digital business strategy development services enable our clients to launch, or transform their existing business and/or startup business into, Internet-based ones. We help our clients define their Internet strategy, including immediate and long-term objectives for their customers, brands, business models and organizations. We also work with clients to develop optimal management practices that help align their processes with their Internet strategies.
  An important component in a successful Internet solution is understanding the patterns of behavior that reveal and influence the nature of the users' experience. Our researchers use a wide range of innovative observation techniques to understand both on-line and off-line end-user experiences for our clients. This understanding enables us to deliver strategies to help clients model and plan new customer interaction experiences. We believe that our experience modeling helps our clients compete in the new digital economy by delivering compelling user experiences, effective market positioning and relevant brand identities.
  
  
• Creative Design and Content Development.
  Building, maintaining and transferring a strong brand online is critical to capturing or retaining market share in the growing digital economy. We have extensive experience in developing visual and interactive content and creating electronic brand identities that enhance and extend our clients' relationships with their customers. Our creative design services assess and analyze our clients' existing and/or new brands, identify opportunities and provide user-focused solutions that are appropriate and relevant to the customer-controlled Internet environment. We believe that this helps our clients build sustainable, long-term relationships with their customers.
  A Web site is the face of a company. Our clients’ web sites should be different in terms of not only their basic concept, business model and strategy but also their designs and contents. By applying the constructed business strategies to the clients’ web sites, we furnish clients with appropriate equipments to differentiate them from others, to outperform the competitors of their business and finally to achieve their online and offline business goals. Our experienced designers are the perfect fits to address our clients’ and end-users’ needs.
  Interactive content goes beyond words. Engaging users in a story or message means understanding clients’ audience. Our experienced writers and editors can create original content that speaks directly to clients’ targeted users, developing a unique product designed for an online audience. Beyond original copy writing, our content developers can evaluate existing content and make editorial recommendations based on clients’ specific objectives.
  
  
• Technology Development and Systems Integration.
  Using our extensive in-depth knowledge of the Internet and emerging state-of-the-art technologies, we translate strategic, creative and business requirements into sophisticated and functional technology platforms in short timeframes. Recognizing that technical infrastructure is the foundation for clients' Internet solutions, we develop infrastructures that are reliable, robust, secure and scalable. Our principal technology application services range from designing secure intranets and extranets to building custom business components - the design, architecture and development of electronic commerce platforms, digital customer relationship management systems, as well as the implementation of enterprise middleware and the integration of Internet solutions with legacy systems.
  We leverage the extensive collective experience of our senior staff to provide analysis of client’ Internet/Intranet/Extranet plans and implementations.
  
  

We've developed a proprietary process for conceptualizing, planning, and executing solutions to complex business problems. We draw on skills in business strategy, marketing and branding, technology, and user-centered design. Our process includes five phases, keeping clients informed of progress and ensuring success.

1. Clarification
2. Strategy
3. Prototyping
4. Implementation
5. Evaluation, Enhancement and Reinforcement

• Clarification
  At the beginning of a project, we need to understand our clients first and identify what they want to achieve by working together with us. Clarifying our clients’ and their customers’ needs allows us to satisfy them with the right solution. Knowing hasty and careless approaches will mislead clients, we consider not only upward potentials, but also downward possibilities that may jeopardize our clients. This lets us fortify the strong points and opportunity, and eliminate the weak and threatening forces.
  
  
• Strategy
  The three-step strategy development methodology establishes a cornerstone of strategic value for our clients typically concerned with obtaining and sustaining a competitive advantage over the specified period of time. Our Business Strategy team first defines the clients' business situation and an appropriate context for strategic decision-making (Clarification), then defines critical success factors and identifies attractive strategic alternatives. Finally it specifies our recommended strategy and its logical flow into Prototyping.
  
  
• Prototyping
  Prototyping allows us to crystallize the findings uncovered in strategy construction. Concepts and strategies are realized through the creation of content maps, project specifications, and prototypes. It provides the foundation for the building and development phase of the project (Implementation). Two critical factors compose the Prototyping phase: The first one is ‘information architecture and design’ and the second ‘technology’. Both of these factors are closely linked to the functionality and practical usability of the site.
  Therefore, benchmarks to meet business objectives that were set in Strategy phase are tested early throughout Prototyping to ensure the project's success. This iterative process is applied to all aspects and deliverables of this phase including: the development of the information architecture, and the refined development plan, wire frame design, prototyping and usability testing (if necessary).
  
  
• Implementation
  The Implementation phase focuses on the detailed design, development and testing of the site. A cross-learning team of designers and technologists is used to provide a compelling visual representation of the brand and robust technology solution.
  When data models, information architecture and system architecture are complete, the disparate pieces of the development process begin to take shape.
  During this iterative creative process, refinements are made through regular process updates and milestone reviews. Clients get to preview the site first hand in its different stages, allowing consistent feedback and refinement to ensure that the site meets the goals and objectives set forth. The result is a fully functional site that has been designed to precise specification and will meet all expectations of .our clients and their customers.
  
  
• Evaluation, Enhancement and Reinforcement
  Perhaps one of the most frequently overlooked but critical elements of a newly produced site is ongoing measurement, assessment and refinement. Evaluation process is conducted during the full range of the process from clarification through enhancement.
  Various steps are taken to ensure that all components, including databases, are operational and the site is properly integrated into the hosting environment. Furthermore, all documentation is finalized and a design standards guideline is created. Marketing strategies including advertising campaigns are prepared for execution.
  The final stage transforms the site into the real production. Our team begins an ongoing review process that includes site traffic statistic analysis, visitor experience evaluation and utilization patterns. This is completed throughout the entire lifecycle of the site we developed. This ongoing knowledge and commitment to the newly developed site provides the critical link to make future refinements, enhancements, and reinforcements that maximize our client’s performance and ensure that the goals and objectives of the site are continuously met.